Cameron Noble is a pioneer in the science of cannabis processing and derivative product creation. Mr. Noble will consult our team on the development, process, packaging and labeling for the entire line of products. Mr. Noble will advise the facility with the testing procedures, state guidelines and labeling requirements for the security and safety of the various product lines.

Jeff Schmidtke is a founding member of Noble Labs and became the team’s director of business development in 2021. Mr. Schmidtke is responsible for overseeing the administration, programs, and strategic plan of the organization and reports directly to the Board of Directors. Mr. Schmidtke will have overall strategic and operational responsibility for the staff, programs, expansion, and execution of the company’s mission and will ensure ongoing local programmatic excellence, rigorous program evaluation, and consistent quality of finance and administration, fundraising, communications, and systems.

Mr. Schmidtke graduated from Christian Brothers University in 2001 and has a Masters Degree in Industrial and Organizational Psychology. He has over 13 years of experience working with businesses facing transitions and transformations, which will lend well to his role with Noble Labs as they transition and grow into a premier cannabis provider in Mississippi.

Ms. Ritchie will oversee the effective financial management of Noble Labs therapeutic cannabis program and is directly responsible for planning, implementing, managing, and running all of the finance activities of the company including budgeting, forecasting, negotiations, tax filings, and accounting. She will advise the CEO and the Board on long-term business and financial planning and review all formal finance, HR, and IT procedures. With her vast experience in public accounting practice and managing the accounting functions of small start-ups and global Fortune 500 companies alike, she provides a well-rounded perspective on the financial well-being of all stakeholders.

Ms. Ritchie will be an integral member of the Noble Labs team. Her accounting skills and overall expertise will help drive the company’s course as a financially responsible, compliant, and profitable business for years to come. With her leadership, Noble Labs will be an exemplary cannabis company with respect to its financial organization.

Chrissy Harrell joined Noble Labs as the Director of Sales in 2023, and is the primary point of contact for all dispensaries, from ordering through delivery. With an extensive background in B2B sales and account management, most recently in the cannabis industry, Chrissy truly enjoys working closely with her clients, and is committed to delivering a superior level of customer service through the entire sales cycle. Personally, Chrissy is a fierce advocate for plant medicine, and is excited to make it easier for dispensaries to provide high-quality products to patients across the state of Mississippi.